Whether you’re creating a website to sell items or to inform people about a specific topic, creating a brand is essential. Branding your website takes it to the next level; from a simple resource to something that will stick in reader’s minds next time they’re looking for the products, information or services you’re offering. By understanding the importance of creating a brand for your website, you will also understand the massive benefits waiting to be claimed by you.
What Exactly is “Branding?”
Branding is an envelope term that when taken down to basics means controlling how potential customers see your business. There are many different ways to accomplish this, and the end result is that when potential customers think of your products or services, they immediately think of your company. Creating a great brand could mean the difference between barely getting by each quarter and raking in the dough.
Targeting Specific Demographics
One of the most important ways of branding your company is to target specific groups of people, and then serve those people well, based on what they want. A great example of this can be found in the car company BMW. When you hear “BMW,” you immediately think of wealthier individuals who want the latest innovations and the sleekest vehicle a company can offer. The company knows this, and they’ve accomplished this by targeting young, wealthy individuals. It has become something of a status symbol, and undoubtedly the secret behind the success of BMW.
So, let’s say you’re offering organic pet food on your website. Organic is almost always more expensive than the stuff they have at the local grocery store, so use that as a foundation. You’re going to want to target families and individuals who are financially secure, and who love to spoil their pets. Combine this idea with a marketing campaign and high quality content and your company could take off very quickly.
Providing a Unique Selling Point
Another important way to brand your website is to create a unique selling point, or something that makes your products and services stand out from all of the other similar companies selling similar things. It could be anything from being the cheapest to being the “coolest,” or the most socially acceptable. For instance, most homes have computers and most people carry cell phones. However, when you think of people that are young, savvy, smart and cool, what type of cell phone can you see them carrying in their pocket? It’s most likely going to be an Apple product, because Apple has branded itself as cool, hip, and offering the very latest technology. Think long and hard about your unique selling point.
By creating a brand for your website, you can take your company as well as your products further, and you can most definitely experience a higher level of success.